Luciano Jr. was born in Salerno in 1964, first son of Rina and Luciano Sr, one of the most important Italian ceramists and founder in 1955 of the historic ceramics company ‘Creazioni Luciano’.

Since he was a child, he and his two brothers attended his parents’ handicraft business, intrigued by the production.
As a teenager, he dedicated himself to the family business, focusing in particular on the production processes, which he looked after with scrupulous attention. At the same time, thanks to his mother Rina’s teachings, he became familiar with the management of the accounting and administrative system.

In 1982, he obtained a diploma in accountancy, thus entering into the heart of the family business; his father Luciano Sr took care of his training, making him accumulate experience in the various production phases, from moulding to moulding, finishing, up to glazing and firing.
He thus acquires practice and, thanks to his lively spirit of observation, he was able to obtain, on the strength of the experience gained in his youth by working side by side with expert workers, the improvement of the company’s production capacity by optimising the various production phases.